Future Focused
- Matt Trustrum
- Mar 21
- 2 min read
KEY TAKEAWAY - Traditional businesses react to change. High-performing businesses create the future- they anticipate, shape, and thrive in it.
What’s changing & Why this is important for business owners who seek higher performance
While traditional businesses often rely on outdated forecasting methods, rigid strategic plans, and reactive decision-making, High-performing businesses don’t just react to change; they anticipate and shape the future.
Today’s most successful companies use advanced, forward-thinking strategies to stay ahead of disruption, seize emerging opportunities, and build resilience.
These approaches combine strategic foresight, technological integration, and organizational agility to create competitive advantage.
Crucial activities & tactics that modern, high performing companies employ when seeking to enhance their People & Culture activities to strengthen their growth potential.
AI-Powered Scenario Planning. Instead of relying on historical data and gut instinct, high-performing businesses use AI to simulate multiple future economic, regulatory, and market scenarios before making major decisions.
Quarterly Strategy Hackathons. Businesses can assemble leadership teams every 90 days to reassess and adapt strategy based on fresh data.
Trend Radar & Future Mapping Workshops. Businesses can create internal teams dedicated to identifying early signals of industry shifts before competitors react.
Risk-Free Business Model Testing. Companies can test new pricing strategies, product launches, and operational adjustments digitally before rolling them out.
Crisis Playbooks for Every Business Function. Businesses can pre-design step-by-step action plans for potential disruptions (e.g., recessions, PR crises, supply chain breakdowns).
Decision Autonomy Frameworks. Businesses can create pre-approved decision-making guidelines that allow teams to act quickly without constant executive oversight.
Embracing Experimentation and Iteration. They foster a culture of experimentation, where employees are encouraged to test new ideas and learn from failures. Focusing solely on current operations might mean missing opportunities to invest in new technologies, diversify products or services, & adapt to emerging trends that could secure future competitive advantage.
How many of these examples are used in your business?
For more information & guidance on any of the above, book your Free session with the team at Insights, to review, then improve your future focused activities to enhance growth within your business.
Further analysis on your business with a deeper dive Level 2 assessment is also available.