Case Study: New Revenue Strategy a game changer for AFDigital, ahead of it's successful acquisition, creating the largest Marketing Automation powerhouse in Asia Pacific.

AFDigital CEO Robin Leonard founded the company after seeing the emergence of social media technologies and their impact on business. Robin and the business has successfully been helping companies transform their customer experience for 11 years but a chance encounter with Matt Trustrum prompted a crucial pivot that changed the business strategy, it's competitiveness & value.

Not long after, AFDigital was strategically acquired by a larger competitor, creating the largest Marketing Automation powerhouse in Asia Pacific. Read more below.

Although the company Was doing a lot of projects, it faced difficulties managing lumpy revenue along with balancing operating costs. robin wanted to change the company's revenue strategy, from a client services approach to achieving recurring revenue through managed services.

Matt Trustrum, provided us a future growth road map, that mapped out the next steps identifying areas to focus on whilst assisting me with a business plan. Our focus Was to increase average deal size, average monthly recurring revenue and future booked revenue. The business became easier to manage after the change with costs more easily covered.

Matt was excellent & exceeded my expectations with his advisory approach, holding regular cadence, progressing our actions, keeping me accountable to my commitments.

Not long after this, AFDigital was strategically acquired by Digital Alchemy, creating the largest marketing automation powerhouse in Asia Pacific.