Business Growth vs. Exit Planning: Two Sides of the Same Coin
- Matt Trustrum
- Mar 22
- 2 min read
We are often taught to think about business in different stages, yet the activities required for Growth, Exit planning or a Business Sale are NOT mutually exclusive. The problem is that many traditional advisors often have only a one-sided perspective, limiting thinking, incentivised only by their fees, not your success.
But thinking this way misses a crucial point: building scalable value and preparing for an exit are not mutually exclusive. By approaching them separately, we put ourselves at a disadvantage.
Think about it: what does business growth focus on? Growth, efficiency, team dynamics, and profitability. What does exit planning focus on? Unsurprisingly, similar metrics, just a layer deeper. Book a call to with us to go over the different strategies to see how they overlap.
Paradigm Shift
Growth = Exit Preparedness
You would not begin to grow a business without an 'end in mind', conversely, you would not stop improving the growth potential & value of a business, if you were planning to exit /sell either.
The problem. It is common in the business scene for advisors & consultants, to operate from one lens or perspective, remaining disconnected from the other, unable to add true value to impact your outcomes. Even fewer have actually ran or owned a business themselves.
Try asking an Exit advisor or Business Broker for Growth tactics & expertise. Or perhaps ask a Growth specialist about Exit planning or how to prepare a business for sale.
Taking that one step further, ask a business broker to provide quality strategic advice on how to maximise your business value, outside of simply listing your business for sale.
We jest, Don't!
